Better Partnerships.
Better Outcomes.
An independent partnership consultancy for brands and AdTech companies
Change is a constant in digital marketing
The digital marketing ecosystem is complex, and partnership decisions carry material risk.
Brands must navigate an increasingly crowded AdTech landscape, while AdTech companies depend on agency relationships to unlock spend.
In both cases, sustainable growth and ROI depend on the right partnerships, structured to scale and built to last.
Partnerships built for scale
Back to Black exists to remove uncertainty from high-stakes partnership decisions across the digital marketing ecosystem.
For brands, this means selecting the right AdTech partners in a crowded market.
For AdTech companies, it means building agency relationships that unlock media investment.
Independent advice you can trust in a complex digital marketing ecosystem
Trusted at the intersection of brands, agencies and AdTech
Experience matters when the stakes are high.
For two decades, we’ve worked with leading brands, global media agencies, and AdTech platforms. We’ve negotiated hundreds of agreements, sat on both sides of procurement conversations, and worked directly with the decision-makers who control budgets.
That perspective is rare, and it’s why our clients trust us. We understand how budgets are planned, how agencies buy and sell, and how AdTech partnerships are evaluated, negotiated, and scaled in the real world.
Where experience delivers results
For AdTech companies, that means building agency partnerships that drive sustainable, profitable growth.
Having operated on both sides of agency and procurement conversations, we bring a single, informed perspective to brands and AdTech companies.
For brands, that means selecting and contracting the right AdTech partner with confidence.
What success looks like
Stronger
Clearer
Faster
Scalable
Fewer
Sound commercial terms and less wasted spend
Durable agreements that protect margin
Predictable outcomes with fewer renegotiations
Effective, scalable partnerships
Direct access to agency decision-makers
A trusted partner to take your business from red to black