Revenue Activation
Converting interest into trading agreements and recurring spend
Agency interest does not automatically translate into revenue. Without clear commercial frameworks and active enablement, pilots stall and spend remains fragmented.
Back to Black focuses on converting agency interest into recurring spend that scales across clients and markets.
Defining effective revenue activation
Revenue activation is about moving from interest to commitment. Effective revenue activation turns early interest into committed, repeatable spend.
Back to Black focuses on converting agency engagement into signed trading agreements, live campaigns, and recurring spend — with clear commercial ownership and momentum across market.
The result is signed trading agreements, ‘always-on spend’ and strong partnerships.
Structuring trading agreements that delivers scale while protecting margin
Working with agency account leads and planners to secure repeat business
Supporting sales teams in agency QBRs and reinforce company values
Maintaining visibility with central investment teams to remain top of mind
How we do it
Over time, we have built established relationships with central investment teams across both the major agency groups and the largest independent agencies.
We understand how these teams operate, what they expect from partners, and how to position your business for timely inclusion on Preferred Supplier Lists (PSLs).
Revenue only scales when it is anchored in annual agency trading agreements. That is where we focus.
Results you can expect
Faster
Increased
Stronger
Clearer
Sustained and more predictable agency-driven revenue
Greater visibility into spend, performance, and growth drivers
Improved conversion from pilots to always-on spend
Consistent commercial alignment across trading agreements
A trusted partner to take your business from red to black