A better way for agencies to evaluate vendors for the open internet

AI is reshaping digital advertising, accelerating innovation across a highly fragmented market where consolidation has been limited and new AdTech vendors continue to emerge.

Back to Black helps agencies cut through the noise, working alongside them to evaluate and select best-in-class AdTech partners built on genuinely differentiated technology for the open internet.

Back to Black removes the burden of vendor due diligence from agency teams by leading a structured RFI process that rigorously tests vendors against agency operating requirements and constraints.

Configurability and setup readiness

Reporting and operational support

Commercial pricing and incentives

Governance, compliance, and risk

Speed and ease of activation

Scalability and delivery reliability

If there is no clear fit, engagement stops early.

Back to Black operates independently. We do not resell technology, accept referral fees, or act as a sales intermediary. Our role is to provide objective, agency-first evaluation — and nothing else.