Adlook

Mission: Establish global agency partnerships to accelerate international growth

Developed and executed a global agency strategy, securing MSAs and trading agreements with major media agency holding companies and leading independent agencies across 16 markets. These agreements provided the commercial foundation for international adoption of Adlook’s AI-powered advertising platform and sustained revenue growth.

RingRing Media

Mission: Establish and commercialise mobile advertising in the UK

Founded as one of the UK’s first specialist mobile advertising agencies, RingRing Media was built from the ground up during the global financial crisis. The business secured investment, developed a compelling commercial proposition and won major accounts through competitive pitches against established agencies to secure major accounts including Nokia, Expedia, Google, Orange and eBay. It achieved profitability within 11 months and was acquired by Amobee within two years.

Amobee

Mission: Build and scale a market-leading EMEA business

Backed by leading venture capital firms Sequoia Capital and Accel Partners, Amobee embarked on an ambitious European expansion following its acquisition of RingRing Media. The strategy focused on building agency partnerships, entering five major markets and scaling its regional team from 20 to 80. UK revenue reached £10M, while EMEA became the company's largest and fastest-growing region, contributing to Amobee’s subsequent $321M acquisition by Singtel.

Blis

Mission: Reposition the business to accelerate growth and attract investment

Blis underwent a strategic transformation from a mobile advertising business into a location-based technology platform, strengthening its market positioning, commercial proposition and agency partnerships. This repositioning helped attract a $25M Series B investment from Unilever Ventures, Endeit Capital and Beringea. Strategic agreements with major agency groups, including Omnicom, further strengthened its commercial position ahead of its acquisition by T-Mobile in 2025.

Ogury

Mission: Establish Ogury as a preferred technology partner to leading UK agencies

Ogury implemented a strategic agency partnership programme designed to secure trading agreements, preferred supplier status and recurring revenue. The strategy secured commercial agreements with Adobe, Annalect, Dentsu, EssenceMediacom, Havas, IPG, Publicis and other leading agencies, establishing Ogury on preferred supplier lists and underpinning millions of pounds in UK revenue.

Criteo

Mission: Develop a new revenue channel through strategic agency partnerships

Criteo transformed its relationship with media agencies, shifting from a perceived competitor to a valued technology partner. The strategy involved repositioning its proposition, packaging its proprietary data and developing agency-focused solutions to unlock an entirely new revenue stream. This secured strategic trading agreements with major media agency holding companies and leading independent agencies across Europe, delivering sustained double-digit year-on-year revenue growth.