Medio

Mission: Launch a market-leading mobile search advertising business in the UK

Lee Joseph, Managing Director EMEA

BACK TO BLACK played a foundational role in bringing search advertising from desktop to mobile, embedding search functionality within carrier portals and adapting the PPC model to early mobile environments. We worked closely with carriers, agencies and advertisers to establish mobile search as a credible, performance-driven channel and drive early adoption in the UK market.

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RingRing Media

Mission: Launch the first mobile advertising agency in the UK

Ben Tatton-Brown, Co-Founder and CEO

RingRing Media was an early specialist mobile advertising agency that helped educate the market as mobile emerged during the early smartphone era. Ben successfully pitched and won business from Hold Co agencies, securing clients such as Nokia, Expedia, Google, Orange and eBay. The company reached profitability within 11 months and was subsequently acquired by Amobee within two years of its inception.

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Amobee

Mission: Scale EMEA demand post-acquisition of RingRing Media

Trevor Healey, CEO

Ben grew the EMEA organisation from 20 to 50 people, building a £10M business in the UK and establishing EMEA as the company’s largest and fastest-growing region. This growth was driven by hiring the right people, managing them well, expanding into the top five European markets, and building strong agency partnerships, ultimately contributing to the company’s $321M acquisition by Singtel.

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Blis

Mission: Reposition the company to support and secure a Series B fundraise

Greg Isbister, CEO

BACK TO BLACK repositioned Blis as a location-based technology platform, underpinning a successful $25M Series B raise led by Unilever Ventures, Endeit Capital, and Beringea, and strengthening its commercial positioning and market traction. This established Blis as a strategic partner within major agency groups including Omnicom and contributed to its acquisition by T-Mobile in March 2025.

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Ogury

Mission: Secure trading agreements with the UK’s leading agencies

Raphael Rodier, Co-Founder and CRO

BACK TO BLACK secured trading agreements with Adobe, Annalect, Dentsu, Epson, EssenceMediacom, Goodstuff, Havas, IPG, Mindshare, PHD, Publicis (APEX + PMX), the7stars, Total Media, VCCP and Wavemaker, securing Ogury’s inclusion on agency PSLs, underpinning multi-million pound revenue, and establishing it as a trusted, leading AdTech partner in the UK.

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Criteo

Mission: Drive the transition from brand-direct to an agency-led growth strategy

Shruthi Shindahlur, CEO EMEA

BACK TO BLACK advised on the build and scale of Criteo’s EMEA agency team, supporting the transition from a single brand-direct retargeting product to an agency-led, full funnel commerce media proposition. Ben led Criteo’s agency partnerships across Europe, securing 40 trading agreements including all five Hold Cos and leading UK independent agencies, and delivering $120M in European revenue.